Website Speed and Conversions What You Must Know

Website Speed and Conversions What You Must Know Website Speed is the key factor in increasing the conversions of an online store. Whether you own a small business or a large enterprise, your website’s speed directly impacts your conversions, revenue, and profits. According to a study by Kissmetrics, if a website takes longer than two seconds to load, you are bound to lose half of your visitors. According to Google, experiments show that the increase in web search latency from 100ms to 400ms leads to a decrease in 0.2% to 0.6% of searches per user. However, when it comes to longer delays, the overall loss of searches stays, even after the latency returns to its old levels. Renowned brands like Amazon and Walmart have also studied how their sales were affected by website speed. As hostingtribunal.com quotes, both found that their sales improved by 1% for every 100 milliseconds of improvement. Moreover, an improvement from 3 seconds to 2 seconds means that you won’t lose 47% of your conversions. How To Speed Up Your Website? There are a number of elements that can speed up your website. Start by optimizing the images, select fast plug-ins, reduce the number of redirects, and by using the short sign up forms. However, if the websites speed is still not fixed, consider upgrading web hosting. Switch to a faster web hosting and see the increase in conversion rates. What Is A Good Page Load Speed? A good load speed comprises of 2-3 seconds. Anything beyond this will result in loss of leads and conversions. According to a case study, a 2-second decrease in load time increases the conversions by 66%. Check out the infographic to learn more about how speed affects your website. You will also learn how the speed of your website has an impact on SEO, customer loyalty, revenue, page traffic drop and much more.